Aitana, the first Spanish AI model, was created by the designer Rubén Cruz and his agency The Clueless.

It’s fascinating to see how AI models are revolutionizing the influencer and modeling industry. The creation of Aitana by Rubén Cruz and The Clueless agency is a prime example of how technology is being used to address the challenges faced by traditional influencers and models.

The decision to create Aitana was born out of the need to overcome the limitations and uncertainties associated with human influencers. As Rubén Cruz mentioned, many projects were being hindered due to issues beyond their control, often related to the influencers or models themselves. This realization led to the creation of Aitana, allowing the team to have more control over their work and not be dependent on individuals with their own set of challenges.

Furthermore, the skyrocketing costs of influencers also prompted The Clueless to explore the idea of creating their own influencer. The unintentional creation of Aitana has proven to be a successful venture, with the virtual model earning a substantial income and becoming the face of a Spanish sports supplement company, among other achievements.

Aitana’s rapid rise to popularity, amassing over 121,000 followers on Instagram in just a few months, speaks volumes about the potential of AI models in the digital space. The fact that she receives private messages from celebrities further demonstrates the impact and influence she has garnered.

This development not only highlights the innovative use of AI in the fashion and influencer industry but also raises thought-provoking questions about the future of modeling and influencer marketing. It will be interesting to see how Aitana’s success paves the way for similar AI models and the impact they will have on the industry as a whole.